Blog
Notes on branded merchandise, sourcing, and everything in between.
All posts
14 September 20266 min read
The Belonging Effect: Why Employees Who Get Branded Merch Feel More Connected at Work
The largest effect size in our founder's 173-person dissertation study wasn't retention or advocacy. It was belonging, and two SME founders described exactly why before they'd seen the data.
ResearchCulture
1 September 20263 min read
Print-on-Demand vs. Bulk Production: How to Choose
A quick guide to when print-on-demand makes sense, when bulk production wins, and why most companies eventually need both.
ProductionSourcing
3 September 20253 min read
How The Smarter Web Company Hats Became a Symbol of Bitcoin Treasury Culture
How a 500-unit hat order for The Smarter Web Company became a wearable symbol of one of the UK's boldest Bitcoin treasury strategies.
Case Study